Minor Hotels expands partnership with HBX Group
Minor Lodges and HBX Group have introduced the worldwide enlargement of their most well-liked distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Lodges and HBX Group’s present collaboration in Europe and the Americas. Underneath the settlement, Minor Lodges will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group can even designate HBX Group as a most well-liked B2B distribution accomplice, enabling streamlined distribution, optimised operational prices, and better management over charges and stock.
HBX Group’s international community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Lodges properties throughout 58 nations. These embody famend manufacturers comparable to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Lodges introduced its intent so as to add practically 300 properties to its portfolio over the subsequent three years, which can even be part of the popular distribution partnership.
Carlos Muñoz, Chief Business Officer at HBX Group, commented: “This international partnership represents a major milestone in our collaboration with Minor Lodges. By consolidating distribution efforts and lowering operational complexity, we’re enabling Minor to streamline its technique and deal with reaching high-value markets the place we are able to add actual worth. HBX Group turns into an extension of Minor’s business arm, bringing their manufacturers to markets and clients that might in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”
Ian Di Tullio, Chief Business Officer of Minor Lodges, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage finest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our development and increasing our distribution. We stay up for broadening this profitable relationship to embody our international portfolio, finally delivering superior worth to our clients.”
Fernando Vives, Chief Business Officer of Minor Lodges Europe & Americas, bolstered: “Our collaboration with HBX Group has accelerated our development in Europe and the Americas and offered us with the insights to refine our method within the markets. As we develop our partnership globally, we’re excited to construct on this momentum and ship better worth to our friends.”
This announcement additionally underscores Minor Lodges’ longstanding help for MarketHub, HBX Group’s flagship occasion sequence for the journey business. A devoted accomplice, the resort group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.